White Ocean Property is a fast-growing real estate firm based in Ahmedabad, specializing in residential and commercial property buying, selling, and rental services. Renowned for their “Win-Win Deal” approach and customer-first values, they serve a wide audience through personalized consultations, property tours, and a newly introduced digital-first model. With a surge in demand, the firm encountered significant operational challenges especially in communication, listing management, and digital engagement. To support long-term growth, they needed a scalable custom web solution to centralize workflows, improve user experience, and enhance online visibility.
1–2 days (manual) -> Within minutes (automated)
Manual -> Centralized & dynamic
3–5/month -> 30–40/month
75% -> 38%
As White Ocean Property scaled, the limitations of the finding the right property customers became apparent. These challenges included
Property inquiries were managed via calls and emails with no lead tracking, resulting in missed follow-ups and slower deal closures
The older website lacked interactivity and mobile optimization and failed to reflect the brand’s premium positioning
Property listings were shared manually or through WhatsApp, without a centralized dashboard for updates or client interactions
There was no way to track visitor behavior, most-viewed properties, or lead sources—making it difficult to refine marketing or user experience
The absence of a structured backend limited expansion into new verticals and restricted digital marketing efforts
Transforming Real Estate: How White Ocean Property Scaled Operations with a Custom Web Solution
A modern, fast-loading, and mobile-optimized website redesigned for a seamless user experience
Integrated property catalog with advanced filters, search features, map views, and detailed pages for sale and rent listings
One-tap WhatsApp and Call buttons on every listing for quick lead capture
Direct-to-WhatsApp and email submission forms for instant notifications and faster client responses
Schema markups, clean URLs, meta tags, and image alt tags implemented for maximum discoverability
Secure admin panel with permissions for roles like Admin, Sales Agent, and Listing Manager
Add/edit listings with categories, prices, images, and feature flags such as “Hot Property
Track leads via forms or WhatsApp with status indicators (e.g., New, Contacted, Converted, Archived)
Instantly update property status and control visibility on the front end
Monitor leads from Google and Instagram for campaign-specific performance optimization
Implementation of image compression and lazy loading to improve site speed and reduce bounce rates
Hands-on training, manuals, and walkthroughs for managing the portal and listings
Continuous SEO optimization suggestions, property updates, and technical performance tuning
With the adoption of real-time, automated inquiry forms and instant contact tools, White Ocean Property reduced its lead response time from 1–2 days to just minutes. This enabled the team to capture and convert more opportunities swiftly, minimizing the risk of missed follow-ups and accelerating deal closures
Manual sharing of property listings was replaced by a centralized dashboard—making listing updates, status changes, and feature flagging seamless. All listings can now be edited, categorized, and updated instantly, improving data accuracy and operational efficiency
White Ocean Property saw online inquiries jump from 3–5 per month to 30–40 per month after the new website launch. SEO-optimized architecture and interactive features like advanced filters, map views, and direct-to-WhatsApp contact made the site more discoverable and engaging
The website bounce rate dropped from 75% to 38% after implementing a fast, mobile-optimized design and performance enhancements. This led to longer site visits, improved lead conversion, and a better brand impression
A secure admin and listing portal, with granular permissions for Admins, Sales Agents, and Listing Managers, centralized backend operations. The lead tracker module further streamlined the entire sales pipeline, from capture to closure
Integrated analytics now provide visibility into traffic sources and campaign effectiveness, supporting data-driven decisions and tailored marketing. The structured backend framework opens the door for rapid scaling and new service verticals in the future
With a powerful custom digital platform, White Ocean Property has redefined real estate operations for the modern era. Their new web solution
The transformation positions White Ocean Property as a tech-forward, efficient, and growth-ready brand in the competitive real estate landscape.
